Company Overview

For more than 25 years, we at Market Probe have thrived on being leaders in the market research industry. Believing that the education process never ends, we have an unrelenting drive to look for new and innovative ways to help our clients obtain the information they need to reach their business goals.

Front-runners in customer satisfaction and loyalty research, we have spent nearly two decades designing and implementing complex programs for our clients - programs anchored by our unwavering commitment to delivering against best practices. We specialize in developing analytic modeling techniques and reporting mechanisms which yield results that our clients find action-oriented and easy to use. We continue to advance the state of our art by investing resources in customer retention forecasting systems, resource allocation decision tools (such as Loyalty Rx^® or Satisfaction Rx^®), relative importance modeling innovations and customer satisfaction mapping software.

Experts in the diverse field of custom market research, from new product development to brand health management, we meet the unique challenges of this complex arena. With a wide variety of cutting-edge techniques in our arsenal, we draw on our staff of worldwide specialists to contribute to the various phases of the custom work we do for our clients.

Market Probe is a certified minority business enterprise. We are also recognized as a Top 500 US Diversity-owned business by DiversityBusiness.com.

Our newest offering, the Employee Equity System, synthesizes years of management research and consulting experience. Our emphasis is a program that provides objective and standardized tools to measure the satisfaction, engagement and commitment of all employees. Our system also includes a portfolio of options to meet customized reporting, training and implementation needs.

Headquartered in the United States, Market Probe's family of companies spans the globe. When you partner with Market Probe, you are engaging our global network of resources and expertise. We look forward to helping you discover the information you seek. And to helping you make it work for your business.