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For inquiries regarding research in India, please
contact:
Mr Amit Adarkar at 91-22-40578888-77
India@marketprobe.com
Market Probe India was founded in 1999 and currently has research offices
in Mumbai, Delhi and Bangalore. We are capable of doing fieldwork anywhere
in India.
Market Probe adopts a multidisciplinary approach to the information that
is gathered and enables clients to make intelligent, market/business aligned
fact-based decisions.
For information gathering, we use interviewing methods such as face-to-face,
telephone, CATI, or Web surveys. Whichever method is used, Market Probe
India maintains the integrity and confidentiality of information.
Market Probe India specializes in the following Global Practices:
- Customer Satisfaction, Value and Loyalty Practice: The richness
of Customer Satisfaction Program is in its intellectual foundation in
terms of the underlying model, data quality, sample efficiency and analytical
approaches. A truly valuable Customer Satisfaction Program must be designed
to provide actionable information in a timely manner. Its conclusions
must be reliable, withstanding tests of credibility and common sense.
Market Probe India has invested significant resources in each of these
areas to address client's unique set of requirements whenever our clients
enter into this engagement.
- Employee Equity System: At Market Probe, this system has been
built up with conscious efforts to help clients improve business performance
by measuring "Employee Equity" and using that measurement
to provide information to use in developing strategies and making decisions
that positively impact an organization's success. Employee Equity is
the collective value of the employees as defined by their engagement
in their work and their commitment to the organisation as a place to
work.
- Loyalty Rx®: We recognise that customer
satisfaction does not necessarily enhance customer loyalty. A variety
of hypotheses have been advanced to address this disconnect, but it
remains the case that brand image, value-price perceptions and problem
resolution processes all impact customer loyalty, the decision to make
future purchases and increasing share of wallet. The Loyalty Rx®
model incorporates these constructs and works on a road map for the
clients.
- Brand Rx™: We have developed a series of market metrics
from share of mind to brand leadership. This helps clients develop a
brand monitor and develop strategies to make their brands dominant in
the marketplace.
Market Probe and its Sector Specific Practices:
Market Probe has a specialist automotive practice in India named "The
Sixth Gear".
Market Probe works with many multinational as well as Indian automotive
companies.
Our Syndicated Research Studies:
Currently, financial markets are dynamic in India and financial institutions
are going through a stage of transformation. Market Probe India decided
to conduct an experiment on market segmentation for financial products.
This study segments the market by "USING LIFE STAGE AND PERSONALITY
TRAIT ANALYSIS". This will enable the financial institution to understand
the market and help target financial products better.
Rural Omnibus:
Market Probe believes that rural markets offer a huge potential in India
(see The Fortunes Lies at the Bottom of the Pyramid by C.K
Prahlad).
To address the needs of this market, Market Probe commissioned this unique
syndicated research design which has a qualitative and quantitative module.
This omnibus will enable our clients to obtain exclusive information needs
by allowing them to ask farmers some key questions. The answers to these
questions will be confidential and will be shared only with the sponsor
clients. Our clients now can gauge the pulse of the rural market - the
end consumer of many products.
Our Customised Research Endeavors:
Market Probe adheres to the practise of providing consumer insights and
foresights and not just the research data. While presenting the insight,
learnings from the other markets are also built in. This is seen as a
value differentiator by our clients. Usually our client presentations
are not more than 30 pages-discussing the problem and the derived solution
based on the research data.
Market Probe insights draw upon the raw data which is scientifically
processed, examined on the backdrop of current business environment to
arrive at the best or innovative paths which could help the clients seek
metamorphosis in their chosen fields and markets.
Our Technology Edge
Businesses of our Clients are getting more dynamic and demanding. Market
Probe is geared to meet Client delivery expectations through cutting edge
technology. Our Global Technology Centre at Bangalore is capable of proving
report automation services which ensure that the Voice of Customer reaches
the Client in real time.
Learning events at Market Probe:
Market Probe organises thought-provoking seminars and learning events
on an annual basis. Some of the seminars that we have already conducted
are briefly described below:
- "Customers and Winning ways": 'The winning ways'to win customers
were discussed by eminent speakers. Cricket is a popular game in India
and winning in this game is crucial to Indians. There is sentimental
value attached to this "Winning". Harsha Bhogle, who is an
eminent personality associated with game and is also a corporate teacher,
discussed different ways of winning a game under different circumstances
and the method of applying these techniques in the corporate world.
- We also had Shalini Warrier from Standard Chartered Bank to speak
about "tracking customer satisfaction and loyalty through survey
interventions". She highlighted the value additions her team at
Standard Chartered Bank has experienced because of "Listening to
Customers" through the survey interventions.
- "VALZ": In this seminar, value additions were discussed
by renowned market researcher and consultant Ms. Rama Bijapurkar through
different examples highlighting the "service advantage" making
a difference to the customers and touching their hearts.
- We also had Dr. T.R. Rao speaking about the paradigm shiftsin the
areas of customer satisfaction and loyalty and the organisation's readiness
to meet these challenges at a global level.
- Dr. Arindam Banarjee and Dr. Kurt Pflughoeft spoke on the role of
technology and the advantages these technologies can offer to add value
for all our customers.
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Customers