| |
Enhancing Business
Value Worldwide
|
|
Cultural Queries
Spotlight: FAQ's about Conducting Research in India
Q: What is the primary data collection methodology employed in India?
A: More than 90% of Indian data collection is completed through face-to-face interviews, conducted by the traditional paper-and-pen methodology. Additional time must be built into project timelines for questionnaire translation into multiple languages and travel time, both of which can impact study time-lines.
There are certainly instances in which CATI interviewing by telephone, mail surveys and Internet/Web are options for doing research in India, but this is restricted to studies taking place in large, urban areas as well as studies which are focused on specific target markets.
Market Probe's experienced Indian research staff can advise global clients on the best methodology for their project objectives.
Q: What kind of language requirements must be taken into consideration to conduct research in India?
A: More than 24 languages are spoken each by at least one million people in India; as such, the cultural and linguistic landscape is diverse and research offices have to be staffed with multi-lingual employees to accommodate these issues in questionnaire design and translation phases as well as the data collection process itself. That being said, it is also true that outside of North America, India is where you will find the largest number of people who can speak and write in English. English is the language in which the majority of business is conducted in India.
With offices in three Indian cities, Market Probe India is comprised of multi-lingual employees - most can speak three to four languages comfortably -- who are fully aware of the language requirements for Indian research and have extensive experience conducting marketing research in India. Our professional staff can guide clients in the best ways to structure, design and conduct their research projects for maximum results.
Q: Can Market Probe India conduct research in neighboring countries?
A: Yes. Market Probe India can do research in Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Indonesia, Thailand, and the Middle East. There is a significant cultural and economic fit between the countries mentioned above and India. India is an excellent choice for staging research into the neighboring markets, and Market Probe India is equipped to field projects in these areas.
Q: What are the strengths of the Market Probe India operations?
A: Market Probe India's three offices are staffed with research professionals experienced in Customer Satisfaction and Loyalty research, New Product Development, Employee Satisfaction research and Custom Research and Consulting.
Market Probe India professionals have had significant industry experience in the following areas:
 |
FMCG (tea, coffee, detergents, edible oils, soft drinks, etc.) |
|
Hospitality (hotels and tourism) |
|
Household goods (white goods, brown goods, kitchen appliances, etc) |
|
Automobiles (passenger cars and motorcycles) |
|
Finance (retail banks and non-banking financial organizations) |
|
Information Technology including Telecommunications |
|
Social/ Economic/ Health policy and research |
|
Advertising |
Q: How does Market Probe India's operations fit in with the rest of the Market Probe family of companies?
A: Market Probe India is part of the Market Probe family of research companies. Market Probe India maximizes its access to the cutting-edge technology innovations of the Market Probe IT headquarters located in the USA. As well, being part of the global team of research professionals available for consultation on proposals, questionnaire design, study design, data collection, analysis and reporting, means that Market Probe India brings to a project all of the global resources of the Market Probe worldwide network.
|
Customers