New Postings - Industry News
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Like it or not, Mr. Dyson has built a successful brand
Like it or not, Mr. Dyson has built a successful brand
- by Judith Ricker
 Comment on Advertising Age article: James Dyson: 'I Don't Believe in Brand' - But Does the Design Icon and Vacuum Cleaner Salesman Protest Too Much?
A "brand" is not about advertising, logos, slogans or hype. It is the sum total of the assets and liabilities represented by a product or a company, and it is the promise made to the marketplace.
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New Thursday, 03 May 2012 19:07
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Creating and Managing Passion for Brands
Creating and Managing Passion for Brands
- by Judith Ricker
In Erik Eliason’s recent blog for the Huffington Post, Why Your Business Needs Brand Advocates, he says, “the value of a "Like" [on Facebook] has become meaningless….your brand's most passionate fans are now mixed with passersby who simply liked your brand to get a $5 coupon.” He goes on to discuss the importance of creating conditions that allow people who have the tightest, most passionate bonds with a brand to easily communicate with others of like mind to reinforce those bonds. His examples of creating affinity networks for brands online is certainly interesting, and something brands have been doing for a long time.
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New Wednesday, 18 April 2012 19:21
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As reported in the Retirement section of the Wall Street Journal, 
In October and November 2011, KPMG and its research partner, Market Probe, conducted a series of 18 in-depth interviews with shared services management executives across a mix of Fortune and Global 500 corporations in the U.S. and Europe. The result of this work is a groundbreaking white paper titled: 
The importance of corporate customer-centricity and business outcome-focused customer analytics can't be overstated. My major presentation at Villanova University on February 24th will feature content from white papers, conferences, and my recent book, The Customer Advocate and The Customer Saboteur, and will offer outstanding examples of companies which have made customer advocacy an organizational goal, key performance metric, and basis for optimizing customer experiences.