Biography Dr. T.R. Rao

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Dr. T.R. Rao

President and CEO, Market Probe

T.R. Rao serves as President and CEO of Market Probe and oversees global marketing research operations in eight countries with more than 250 full-time professionals worldwide. His PhD in marketing and more than 30 years of consulting experience have helped position Market Probe as a leader in the market research industry. In addition to founding the firm and leading it for over three decades, Dr. Rao has more than 25 years of teaching experience at the university level. The depth of insight he shares with Market Probe clients has made him an in-demand speaker at workshops, conventions and educational forums the world over.

Recognized as one of the top diversity-owned businesses in the United States, Market Probe is certified as a minority-owned and operated company by the National Minority Supplier Development Council (NMSDC). As the 21st largest US marketing research firm by global revenue, we appear among the Honomichl Top 50 US Research Firms and Inc. Magazine’s list of America’s 5000 fastest growing private firms.