New Postings - Opinion

It's refreshing to see WOMMA focusing on customer advocacy It's refreshing to see WOMMA focusing on customer advocacy - by Michael Lowenstein Dr. Michael Lowenstein, CMC

Comments on – 4 Truths About Customer Advocacy and the Word of Mouth Marketing Association’s annual Womm-U conference

As a charter WOMMA member, it's refreshing to see the organization finally focusing on customer advocacy. Since its inception as a professional association several years ago, I've lobbied WOMMA leadership to include advocacy behavior - how it is identified and measured, and how it can be effectively leveraged - in its conferences and seminars, only to be rebuffed as WOMMA emphasized recommendation and NPS at its events. Advocacy, as we define it, is contemporary, real-world, and highly actionable as both a way of understanding customer behavior and as a metric for evaluation performance. Our clients have had advocacy measurement available for some time.

Read more...

New Wednesday, 16 May 2012 15:41

Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research Insights in Action Conference Offered an Exciting Look at the Evolving World of Market Research - by Judith Ricker

Ms. Judith Ricker The recent Market Research & Insights in Action gathering in New York, hosted by The Connecting Group, was by far one of the most interesting conferences I have ever attended. This is the first time the Barcelona-based organization held this conference in the US, but I certainly hope it is not the last time they cross the pond. The speakers from premier brands like Coca-Cola, Intel and The Kellogg Company were varied and quite fascinating, with hot topics that included virtual shopping, neuroscience-based research, new product innovation, and social media analysis using artificial intelligence.

New Tuesday, 19 April 2011 20:39

The Strategic Value of Employee Engagement The Strategic Value of Employee Engagement - by Yvette Wikstrom Ms. Yvette Wikstrom

If you are interested in Employee Engagement, you will find Wayne Tumel’s article referenced here of interest. It triggered two lines of reflections that I’d like to share with you.

1. What’s the future career prospect of an IT professional?
2. What’s the strategic value of Employee Engagement?

Read more...

New Wednesday, 09 March 2011 22:01

Marrying Stakeholder Advocacy with Brand Advocacy Marrying Stakeholder Advocacy with Brand Advocacy - by Yvette Wikstrom

Ms. Yvette Wikstrom In a recent article in AdAge “Start Spreading the Word: Walmart could take NY,” its author, Jack Neff discusses how Walmart has managed to finally get a foothold in New York. Reading this article, two insights stand out:

Read more...

New Thursday, 24 February 2011 16:40

As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve As the West pushes into the East and the East into the West, guest advocacy in the hospitality industry will evolve - by Yvette Wikstrom

Ms. Yvette Wikstrom As part of my weekend ritual and one of many sources of inspiration, I sat down with a cup of coffee and started reading the Weekend Financial Times. I curiously read about the new mega tower Shard (CLICK to learn about the Shard) in London and how the luxury hotel group Shangri-La is the only confirmed occupier. How interesting!

Ask a Quick Question
	Submit

Need Something?

New Postings - Opinion