Ms. Judith Ricker, Executive
Vice President, Brand Research
Ms. Janet Edmison, Vice President Qualitative Research
Ms. Judith Ricker, EVP Brand Research, and Ms. Janet Edmison, VP Qualitative Research, answer the question Are Consumers Passionate Advocates of Retail Stores? using in-depth qualitative consumer research to examine the link between multidimensional Brand Passion and Advocacy behaviour that can lead to positive business outcomes, including an increase in share of wallet, customer base and brand buzz.
