Author and researcher, Michael Lowenstein discusses the difference between companies that create value from the inside out and companies that don’t. These value-creating companies start with a vibrant employee culture and thrive on transparency, direct conversation and innovative ways of imagining customer interaction.
Researcher and author Michael Lowenstein, PhD CMC, Executive Vice President, Market Probe, discusses the growing influence and hard bottom-line costs of Saboteurs or “Badvocates” in his new white paper: The Reverse of Advocacy: Impacts of Customer Alienation and Sabotage.
Researcher and author Michael Lowenstein, PhD CMC, Executive Vice President, Market Probe, uses company examples in his new paper: Customer Advocacy and the Branded Experience Customer Advocacy and the Branded Experience (WP26) to demonstrate that what really leads to loyalty and advocacy is the company-wide commitment to strategic customer-centricity, ongoing creation of customer-perceived value and "barriers to exit".
Dr. Michael Lowenstein, CMC, Executive Vice President Anu Bhalla, Vice President, Customer Advocacy Research
Market Probe’s Dr. Michael Lowenstein, CMC, Executive Vice President, and Anu Bhalla, Vice President, Customer Advocacy Research, present studies that show a direct business outcome connection between advocacy and corporate reputation and trust, and it is a connection that extends throughout B2B and B2C sectors.
Using Market Probe’s new customer advocacy research
framework, it is now possible to determine what works when it comes to loyalty
and reward programs, what does not, and how to optimize loyalty and reward
program performance…
