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New Postings - Research & Development

Understanding and Increasing Net Promoter Score - April 2010 Understanding and Increasing Net Promoter Score - April 2010 - by Administrator

Market Probe Senior Consultants

NPS issues and how to utilize analysis techniques suited to NPS's classification of: Promoters, Passives and Detractors

New Tuesday, 13 April 2010 00:00

Deriving Importance for Coded Comments - September 2009 Deriving Importance for Coded Comments - September 2009 - by Administrator

Mr. Jorge Alejandro
Dr. Kurt Pflughoeft

Key drivers are a germane aspect of survey data analysis; however, many survey attributes are measured on numeric scales.

New Sunday, 13 September 2009 00:00

Satisfaction and Loyalty Measurement Issues: A Market Probe Position Paper - May 2009 Satisfaction and Loyalty Measurement Issues: A Market Probe Position Paper - May 2009 - by Administrator

Market Probe Senior Consultants

An underlying premise of satisfaction and loyalty research is that attitudes impact behaviors.

New Wednesday, 13 May 2009 00:00

Data Mining: Connecting the Islands of Analytical Techniques - April 2009 Data Mining: Connecting the Islands of Analytical Techniques - April 2009 - by Administrator

Dr. Kurt Pflughoeft

Data mining offers much promise in discovering hidden and useful information that may be contained in the corporate database.

New Monday, 13 April 2009 00:00

The Road to Quantifying Lifetime Loyalty - July 2008 The Road to Quantifying Lifetime Loyalty - July 2008 - by Administrator

Market Probe Senior Consultants

A good analogy depicting the differences between satisfaction and loyalty is: satisfaction is a bit like measuring one’s mood, and loyalty is like measuring the many facets of one’s personality.

New Tuesday, 10 February 2009 00:00

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New Postings - Research & Development