Market Probe Webinars feature next generation outlooks and insiders’ answers focused on staying ahead of the curve when it comes to customer satisfaction and brand market research.
Webinar 1
How to Build Customer Trust and Advocacy Behavior For Your Business
Dr. Michael Lowenstein, CMC Executive Vice President
Corporate trust and reputation matter
Studies have shown that almost 100% of customers
would either scale back or eliminate relationships with
companies that fail to build or sustain customer trust.
Michael Lowenstein will present our study findings on the
influence of corporate image and reputation on customer
advocacy behavior, from both b2b and b2c industry sec-
tors, and offer perspectives on how organizations can
strategically generate trust among the customer base.
Driving Market Share Gains Through Advocacy: Applications for the Enterprise Technology Sector
Mr. Don Ryan Vice President of Technology Practice, Market Probe Ms. Yvette Wikstrom Vice President, Advocacy Marketing, Market Probe Mr. Sean McManus Director of Platform Advocacy in the Enterprise Business Unit of Research in Motion (RIM) Mr. John Cash Senior Product Manager for the Blackberry Enterprise at Research in Motion (RIM)
A Webinar featuring Research in Motion (RIM)
Research In Motion (RIM) senior executives, Mr. Sean McManus and Mr. John Cash, will present real world approaches to RIM’s enterprise advocacy program highlighting its deployment strategy, successes and benefits to customers. RIM is the maker of the BlackBerry® smartphone and PlayBook® tablet. Market Probe senior executives, Mr. Don Ryan and Ms. Yvette Wikstrom, will provide a research foundation to RIM’s program execution by reviewing its extensive research in 2011 with enterprise IT and business decision makers. They will identify the linkages and drivers between market share gains for major IT solutions providers and the level of their customer advocacy and explain how customer advocates drive the revenue and profit narrative at companies like Microsoft, IBM, HP and Verizon. The drivers of advocacy at these companies can be applied directly to your company to bend the revenue curve.
Do you know what makes people passionate about your brand?
Whether you work in a business-to-consumer, or business-to-business environment, people’s decisions to choose your brand or your competitors’ brands are influenced by complex and inter-related factors that involve Emotion, Personal Fit, Logic and other dimensions that comprise Passion. Judith Ricker will discuss the elements of Brand Passion, and provide real world examples of its power to motivate.
New Frontiers of Customer Satisfaction Research: lower costs - mobile surveys - social chatter - customer advocacy
Dr. TR Rao President and CEO, Market Probe
Change is good: quality information at better value
In today’s hyper-linked world the central theme of customer research is moving from satisfaction to loyalty to involvement. TR Rao will discuss this and many other changes to the way companies are modifying customer satisfaction research in the face of increasing business challenges, rising social media and cost pressures.
How to Build Customer Advocacy and Use Its Marketing Power!
Dr. Tom Fusso Executive Vice President, Financial Services Practice, Market Probe
Your customers can do your marketing for you!
Market Probe has found that the customer bases of various financial services companies vary in the proportion of Advocates that talk positively to others, and the proportion of Alienated customers whose negative expressions undermine any marketing efforts. Tom Fusso will examine at an industry-level for banking, life insurance and auto insurance, what drives positive Advocacy among retail customers, and what drives customers to become Alienated and sabotage your company with their negative expressions.
Mr. John Morton, MBA, LLB President, Market Probe Canada
Keep pace with the hyper-connected environment customers operate in today
Realize the business and monetary value of measuring Advocacy opposed to traditional relationship and transactional measures including satisfaction, loyalty and NPS among others. John Morton and Tim McCutcheon will help you gain an appreciation of an empirically tested definition of Advocacy that represents the hyper-connected environment customers operate in, and how it can easily be applied to current legacy programs.
