Why Market Probe?

Since our founding in 1976, Market Probe has been recognized for offering the most current, and actionable, market research approaches and practical, consultative client support. At the same time, we recognize the importance of enabling clients to preserve, and leverage, historic data on key metrics such as overall satisfaction, loyalty value, and recommendation.

IMPACT+ continues that tradition. We have developed a simple, straightforward framework for clients to determine brand passion levels within their customer base and to effectively leverage research results for any marketing, communication or operational objective. It has been
designed to be applicable to transactional and strategic studies, and in virtually all business verticals. IMPACT+ can be a stand-alone evaluative approach for understanding true Brand Passion, and it can easily be combined with Market Probe’s SHARE+ customer advocacy model and other metrics to provide greater insight.

Simply stated, our IMPACT+ brand passion research framework, combined with the innovative and flexible analytical approaches and consultative support, enables clients to identify and prioritize elements of performance and communication that will most optimize customer behavior. We also offer consulting services to transition to Market Probe research models or blend IMPACT+ and SHARE+ with existing metrics. Market Probe has designed our new research frameworks to provide insight that monetizes, i.e., leads directly to positive, profitable business outcomes, like no research technique before it.

IMPACT+ and SHARE+ are the most current, actionable and real-world approaches to understanding, and acting on, drivers of customer behavior.