Activate Brand Passion to Drive Growth
IMPACT+ is a way of thinking about your Brand that can be applied to all types of brand and communications research. The approach answers questions critical to a Brand’s ability to leverage Passion and drive revenue growth and share of wallet:
- What levels of Passion does my Brand activate in my target audiences?
- What are the principal drivers of my most vital business outcomes, and how can I act upon them?
- What is my Brand’s competitive position in the marketplace?
- How can I strengthen my Brand over time?
- Is my message consistent with my strategy, and is it driving Passion for my Brand?
Market Probe’s Brand Passion Consulting assists clients in
deploying the results of Brand studies. Our solutions focus on business
objectives such as identifying and improving key drivers of Brand choice
and developing actions to strengthen the position of the Brand in the
marketplace.
We monitor the cause and effect of communications
on key Brand dimensions through tracking programs designed to obtain
continuous market feedback. Changes in Brand position are linked to
in-market sales, share and other business outcome measures.
At
Market Probe, we view your Brand holistically and consider everything
impacting it. Our Brand Passion consulting program often includes:
- Testing advertising and other communication concepts relative to objectives
- Measuring the impact of Brand Passion on change in sales over time
- Determining the price premium the Brand can support in marketplace
- Assessing the Brand’s position across different market segments and geographies
